Join JWI and Elyse Cohen, former deputy director of Michelle Obama’s Let’s Move! initiative, for an inside look at health and wellness campaigns like Let’s Move! and the future of food. Elyse will share insights on what it’s like working on this high-level initiative and working in the East Wing of the White House.
Event Chair: Shelley Rood
As the former deputy director of First Lady Michelle Obama’s Let’s Move! initiative, Elyse Cohen channeled her passion and expertise leading national health initiatives to support the First Lady’s mission to help America raise a healthier generation of kids by making healthy choices easier for American families. Elyse served as a strategic leader and advisor; conceptualizing and implementing the campaign’s priority initiatives, collaborating with high-level stakeholders in the private sector, government, foundation, and advocacy community. Prior to working at the White House, Elyse spent more than a decade developing social marketing and health communication campaigns, primarily focused on food and nutrition, public-private partnerships, high-level stakeholder outreach, marketing, and social impact. Her network spans across the highest levels of government, non-profit, private sector, and esteemed leaders working at the intersection of food, policy, social responsibility, and innovation. Elyse serves on the “Kitchen Cabinet” Young Leader Advisory Board of D.C. Central Kitchen and the Advisory Council of the Jewish Food Experience, a division of the Jewish Federation. She holds a B.S. in psychology with a concentration in nutrition, and a master’s in public health, with a focus on communication and marketing.